A recent poll within the wine industry determined that when it comes to impulse buying at the wine store, 76% of consumers select wine based on the design of the label.
Ok, I actually made that stat up, but I’m sure we can all agree that it’s probably true. In fact, that really goes for all purchasing decisions consumers make and harks back to my econ days at Vanderbilt. As the old adage goes, it’s best to have a brand, but if you can’t have a brand, then you better have a pretty label. (I made that adage up also.)
This is why I’ve spent several weeks trying to design the perfect Dry Run label. While I realize this wine will never be placed on a store shelf, I’d at least like it to pass for something that could - with matching labels, front and back, and the perfectly coordinated foil capsule at the top. My goal is to bring it to a party, set it down on the bar next to everyone else’s store purchased contributions, and have it blend in so readily that anyone passing might choose to pick it up and pour it without ever realizing it is homemade.
Oh yeah, and I want it to taste good too.
Anyway, with the bottling of my 2010 Chardonnay and Malbec now just two weeks away, I’ve finally settled on a label I can live with. Frequent readers here will note that I don’t claim to have any design skills whatsoever, but I did make a genuine effort to steal what ideas I could from those individuals who do. And so, with that, I present the new official Dry Run Winery labels. Do they make you thirsty?
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